We're starting with the JAM stack. We still don't know if it's the right approach but it seems promising and we want to explore where this road will take us.
Why The JAM Stack?
- It's Github friendly. Which makes it easy to fork and start.
- The technology is not locked like Magento, Shopify and the rest. You can do more plumbing with the JAM stack.
- JAM stack is minimizes the security risks.
The Current Stack

The Future Stack
The current stack is good for a single online store. Our challenge is to build a marketplace. The list of desired features:
- Multiple store url: storename.myjam.store where each store pulls the related products from Airtable with the related prices.
- Multiple language.
- Main store: this is myjam.store. It should store should display all products with default prices.
This webinar touches on these challenges: How to build an ecommerce site on the JAMstack
Credit: The pipe icon is made by freepik