UberEats, Deliveroo and Instacart didn't change market dynamics. They figured out the last mile delivery which is huge but they didn't introduce new market dynamics. We hope that we can introduce new dynamics. A few examples:
The shop owner can start charging for space to allow customer to pick up orders. This could solve a big problem in term of delivery window for customers.
Last mile delivery can bring more revenue for drivers. As they can pickup more than one order at once. Unlike food delivery.
Producers can choose areas and shops to introduce new products.
Distributors can learn about the market and adapt to the requirements.
Commerce is heavily relying on text. We will focus on integrating voice and video interactivity in different languages.